• Benefit #1
• Benefit #2
• Benefit #3
• Benefit #4

A Sweat Angels Resource:
How To Publish Great Facebook
Content For Your Gym

Something Powerful

Tell The Reader More

The headline and subheader tells us what you’re offering, and the form header closes the deal. Over here you can explain why your offer is so great it’s worth filling out a form for.

Remember:

• Bullets are great
• For spelling out benefits and
• Turning visitors into leads.

New Module

Add content here.

Part 2: Do’s and Don’ts For Profile and Cover Images

• Find out what the true purpose of profile and cover images is
• Learn best practices for selecting images for your own gym’s Facebook page
• See some examples of great Facebook pages, and one example of a not-so-great page

Part 3: The Importance of Telling Stories

• Learn why stories are the most powerful form of connecting with your audience
• Understand how stories engage parts of your brain that facts and figures do not
• See examples of stories that you can tell at your own gym

Part 4: Tips for Oustanding Photos and Videos

We’ll cover six tips on taking your photos and videos to the next level:

• The importance of knowing your outcome ahead of time
• Lighting, aspect ratios, adding text
• Native vs. linked video
• Why you have just seven seconds to get viewers engaged with video

Part 5: How to Schedule Your Posts

We’ll go over a few easy ways to make your life easier when it comes to scheduling content:

• How often you should post each week
• Looking at metrics to when what day of the week and time of day are ideal
• A simple way to schedule your posts ahead of time
• One free service that gives you some additional tools

Part 6: How and Why to Boost Your Posts

Want your Facebook content to reach a larger audience? We’ll show you how boosting posts can accomplish that. Here’s what we’ll cover:

• Two reasons why you should consider boosting a post
• Step-by-step guide on how to boost a post
• How to review the results once a boost has concluded

Part 1: Understanding Your Facebook Audience 

• Learn the gender, age, and location of your audience
• Find out what Facebook pages your fans also like
• Discover other interests of your fans
• See who’s seeing your content vs who’s responding to your content