When people want to find out about your church, the first place they'll look is social media. How do you know if you're making a great first impression? Sharing the right kind of content can make all the difference. In today's post we want to show you how to reach more people with great content on your Facebook page.
We're fans of social media and its power to drive your outreach, so we're going to talk to you today about posting on Facebook like a pro. In our future blog posts we'll talk about Twitter and Instagram, so be sure to sign up to receive all our updates.
Why Post on Facebook?
Just think about it. Most of your community attends church weekly. But Facebook posts give you the ability to stay connected the other six days of the week. Keeping in touch with your members makes them realize that your church is so much more than a place they visit for an hour a week.
Plus, your community will appreciate the way Facebook brings people together. Great posts build engagement, and that's fun for members of a community.
What Should You Post?
Now this is the fun part. You can post the kind of things you'd find valuable. As a rule of thumb, you want posts to be informative, inspiring, entertaining, or engaging.
Some post-worthy topics include:
- Announcements and updates
- Event invitations and reminders (did you catch our how-to video on creating events in Facebook?)
- Links to blog posts and newsletters (with a “teaser” enticing readers to click the link)
- Weekly event calendars
- Worship music playlists
- Pictures or videos of events (“tag” people to encourage sharing or liking of posts)
- Inspirational quotes or bible verses
- Thought-provoking questions with invitations for comments and discussion
How Often Should You Post?
Social media experts study things like post frequency and timing, and the results are always interesting. Since you want to establish and maintain a regular and dependable Facebook presence, posting daily or even every other day is enough. If you post more frequently, your engagement can suffer.
When Should You Post?
When it comes to when to post, there's a scientific answer for that too. Experts say to do it in the afternoon if posting on Facebook. Specifically, between 1:00 pm and 4:00 pm is the best time to post for maximum engagement.
Final Tip for Posting Like a Pro
Now if all this sounds like a lot of work, don't worry. Facebook has a scheduling tool that lets you schedule your posts out for a future date. With a little upfront time, you can create all your posts for the week. From there, you'll just need to keep an eye on your Facebook page to catch questions or comments if they occur.
Pre-scheduling your posts is the efficient way to stay connected with your community and maintain a regular post cadence. But if you have a great group of volunteers, you might want to empower someone with the responsibility of managing your social media accounts. You never know, giving someone the opportunity and experience might help them land their first job.