One of the biggest challenges church planters face is finding creative ways to spread the word about their church to build a community. Revivify, a young non-denominational church in Martinez, GA, was confronting the same challenge. But thanks to the power of referrals, fueled by a desire to help those in need, the Revivify community is rapidly growing.
We spoke with co-founder and lead pastor, Jason Mitchem, to find out how they were able to overcome the challenge. Here’s what we learned:
Challenges With Traditional Advertising
Revivify needed to get the word out about their services to build a community. To do this, Jason tried all the traditional advertising methods but saw little success. He sent out posts cards and emails, but people are tired of being bombarded by direct solicitations. Next he used Facebook to post about their services, but the newer Facebook algorithms cut off post exposure to the point of it being an ineffective way to advertise.
Finally, Jason ran a paid ad for their Easter service to try and reach more people. The ad cost Revivify a couple hundred dollars and didn’t bring in any new members for their community. Jason knew there had to be a better way to spread the word about Revivify. Fortunately, he heard about Reach and decided to give the program a try.
A Huge Increase In Exposure
Right away, the Revivify community loved and wholeheartedly embraced it. Jason said, “We started Reach and our people fell in love and participated in a big way. Within in the first two weeks, we welcomed a whole family into our community because they saw a check in. It’s been great for us.”
On average Revivify gets over 100 check-ins a week on Facebook. That gives them exposure to an audience of over 100,000 people every month (more than 10x what they saw prior to using Reach) program so powerful. Each check in tells this story, and that unites church visitors just like it unites members.
Jason explained, “Our members always say something unique and powerful about why they are checking in. Sometimes it’s about the ministry aspect and serves as a testimony. For instance, I’ll see posts that say, 'I’m with the greatest family on earth,' or 'I’m at the greatest church.' Other times members emphasize the giving aspect and say, 'I want to stop thirst.'”
Jason also pointed out that the Reach program gives small churches a chance to participate in a worldwide mission, something that is usually only open to bigger churches with a larger budget. “Reach gives us the opportunity to make missions happen on a worldwide scale, without spending tens of thousands of dollars to send 20 people away for a month. Participating in mission efforts on this big of a scale is something churches the size of Revivify can usually only dream about,” Jason said.
We asked Jason to sum up his thoughts on the Reach program, and he said, “It’s genius. I never dreamed something like this could be done. I’m still baffled by it. It’s incredible!” Reach allows Revivify to be seen by thousands of people each week and ties them to a missions effort everybody wants to be a part of.
It’s just a win-win. You can’t go wrong. You can’t spend so little money and get these kinds of results anywhere else. It’s impossible. I’ve tried it. Even with postcards or direct mail. You will spend a good bit of money, but you aren’t going to get the same results," Jason explained.