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Causely Blog

Causely helps businesses generate awareness on social media by giving back

Are Your Cause Marketing Programs Driving Results?

The following post was written by our friend, Lloyd Melnick, Sr. Director of Customer Experience at Zynga.

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Imagine A Referral Program Your Members Love

Social media was a long-time challenge for Four Barrel CrossFit. The gym tried multiple ways of using Facebook to grow its membership, but things just weren’t clicking. Today, Four Barrel enjoys thousands of Facebook followers, a much larger member base, and a strong community. We spoke with owner Case Belcher to learn more about the challenges he faced with referral programs and the path he took to turn things around.

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6 Best Practices for Getting More Check-Ins at Your Gym

The following is a guest post by Katie Arnold, from 50 States In A Year, who raised money for Sweat Angels by Causely charities at CrossFit boxes all over the country.

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How To Sell Gym Memberships

Today's blog post is written by Phil Stern, Director of Sales at Zen Planner, How To Sell Gym Memberships  a company which provides client management software for thousands of fitness businesses.

If I had to guess, you own a fitness business because of your passion for fitness and desire to help people  – not to sell memberships. If that’s the case, some of the tasks associated with being a business owner might feel like a complete pain. Like sales. But let’s be clear: if you want your business to thrive, you will have to know how to sell gym memberships.

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How to Host a Yoga Workshop at Your Studio

You’ve got a full class schedule, great teachers, and a growing student community. These things are critical for running a successful studio. Without any of them, your business would be in trouble. But if you don’t leverage the power of yoga workshops and other special events, you could be missing out on a chance to take your studio to the next level.

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How This Anytime Fitness Club Increased Facebook Reach By 3X

Like many gym owners, Todd Adamson, owner of Anytime Fitness in Milton, FL was searching for ways to market his Anytime Fitness club. He had tried several different tactics before his club owner friends recommended he check out Sweat Angels by Causely. Once he did, he was delighted with the results. Today, Anytime Fitness in Milton has a rapidly growing club with engaged members and increased Facebook reach.

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How One Yoga Studio Increased Reach on Facebook by 423%

Although CorePower Yoga is a national brand, that doesn’t mean that they don’t face challenges with getting results on social media. We sat down with Rebecca Baack, of CorePower Yoga in Broomfield, CO, to learn how she used Sweat Angels by Causely to increase reach on Facebook for her studio by 423%.

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How To Save 40% On Your Gym's Marketing Budget

Bryce Henson, owner of three Fit Body Boot Camp locations, cut his gym's marketing budget by 40% and was able to reach more people by partnering with Sweat Angels by Causely.

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11 Things I Wish I'd Known Before Starting My Gym

In Back To The Future, Marty McFly travels back in time to give his father, George, some advice. With help from his future son, George goes on to lead a far more successful life than he would have otherwise. Thanks Doc.

Now, while we can't travel back in time ourselves (yet), we can share some advice from gym owners who've already been down the road you're on as a new gym owner.

So if you've recently opened your doors and want some advice that's as cool as a time-traveling DeLorean, power up your flux capacitor and keep reading.

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5 Must-Know Tips To Increase Retail Revenue at Your Gym

Today's blog post was written by Dave Colina, founder and president of the recovery drink company, formula O2. Dave works with gym owners and retailers alike, and today he shares his advice on how to run a successful retail operation at your gym. 

Thousands of gym owners are retailing products to increase revenue at their gym, and even more are considering it. Depending on how well it’s executed, retail can be a time-consuming headache or a low-maintenance profit center. As the founder of formula O2, I see a lot of different retail operations and have noticed a few common themes underlying the successful ones. Here are the top 5 tips I give to gym owners venturing into retail for the first time or looking to revamp their existing operation.

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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