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Today's blog post was written by Dave Colina, founder and president of the recovery drink company, formula O2. Dave works with gym owners and retailers alike, and today he shares his advice on how to run a successful retail operation at your gym.
Thousands of gym owners are retailing products to increase revenue at their gym, and even more are considering it. Depending on how well it’s executed, retail can be a time-consuming headache or a low-maintenance profit center. As the founder of formula O2, I see a lot of different retail operations and have noticed a few common themes underlying the successful ones. Here are the top 5 tips I give to gym owners venturing into retail for the first time or looking to revamp their existing operation.