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Causely Blog

Causely helps businesses generate awareness on social media by giving back

11 Brands That Get Us Excited About Fitness

Our favorite fitness brands are those that motivate, encourage, and inspire us to work out. Here are 11 of the brands we turn to when we need that extra “push” to head to the gym. Did we leave off your favorite brand? Let us know in the comments!

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Sweat Angels 2015 Giving Recap

Our Sweat Angels community did some amazing things last year, like delivering over 24 million gallons of safe drinking water and providing more than 29,000 pairs of shoes for children in need. All those Facebook check-ins at our partner gyms really added up to make a big difference! 

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How To Sell Gym Memberships

Today's blog post is written by Phil Stern, Director of Sales at Zen Planner, How To Sell Gym Memberships  a company which provides client management software for thousands of fitness businesses.

If I had to guess, you own a fitness business because of your passion for fitness and desire to help people  – not to sell memberships. If that’s the case, some of the tasks associated with being a business owner might feel like a complete pain. Like sales. But let’s be clear: if you want your business to thrive, you will have to know how to sell gym memberships.

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7 Books Every Business Owner Should Read

As we approach the New Year, we often find ourselves drawn to self-improvement and new sources of inspiration. For that reason, we created this list of books for business owners to read this year. Each of the books can improve an area of your life or business, and most of them are on our list of all-time favorite books.

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How to Host a Yoga Workshop at Your Studio

You’ve got a full class schedule, great teachers, and a growing student community. These things are critical for running a successful studio. Without any of them, your business would be in trouble. But if you don’t leverage the power of yoga workshops and other special events, you could be missing out on a chance to take your studio to the next level.

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Why This Martial Arts School Got Rid of Tradition(al Marketing)

If you’re looking for MMA instruction in Memphis, you’ll probably end up at one of the city’s most beloved schools, Memphis Judo and Jiu Jitsu. While this beloved school has been around for more than a decade, they only recently joined Sweat Angels. Why would a 12-year old school try a new marketing approach after so many years in business? We met with owner David Ferguson to find out.

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How This Anytime Fitness Club Increased Facebook Reach By 3X

Like many gym owners, Todd Adamson, owner of Anytime Fitness in Milton, FL was searching for ways to market his Anytime Fitness club. He had tried several different tactics before his club owner friends recommended he check out Sweat Angels by Causely. Once he did, he was delighted with the results. Today, Anytime Fitness in Milton has a rapidly growing club with engaged members and increased Facebook reach.

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[PODCAST] Grow Your Gym Using Content Marketing w/ Mike Bledsoe

Mike Bledsoe is a founder and host of Barbell Shrugged and Barbell Business - two of the most popular podcasts in the fitness industry. In Episode 10 of The Gym Owner’s Guide to The Galaxy, Mike answers the question, “what is content marketing?” He explains why gym owners need to incorporate content marketing as part of their growth strategy and provides advice for content marketing beginners.

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How One Yoga Studio Increased Reach on Facebook by 423%

Although CorePower Yoga is a national brand, that doesn’t mean that they don’t face challenges with getting results on social media. We sat down with Rebecca Baack, of CorePower Yoga in Broomfield, CO, to learn how she used Sweat Angels by Causely to increase reach on Facebook for her studio by 423%.

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How Much Should Gym Owners Spend On Marketing?

As a gym owner, one of the most important things you need to understand is something called Member Lifetime Value (MLV). It’s an estimate of how much revenue a member will generate during their lifetime as a customer.

If you know how much revenue your members will generate, than it becomes much easier to figure how much you should spend on marketing. Keep reading to find out how to calculate MLV for your gym.

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners