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To be heard on Facebook, you'll have to don the superhero cape in your closet and twirl a sign on the side of the road. Kidding! (but we hope you wear your cape more often).
Seriously though, to be heard, you have to know whom you’re talking to. While it would be great to know every detail about your audience, you’d be surprised how many gym owners overlook one of the basics: gender.
In this blog post, we’ll show you how to use Facebook Insights to discover whether men or women are more engaged with your Facebook page. With this new information, you’ll be able to better tailor your message and increase engagement with your brand.