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Causely Blog

Causely helps businesses generate awareness on social media by giving back

The Life and Times of Facebook

Did you know the Facebook "Like" button didn't appear until 2009? Can you remember what your social life was like before? We can't either. There's probably a lot more you didn't know about Facebook, so we wrote you a brief history of Facebook. But since visual aids make everything more interesting (just ask your 6th grade history teacher), we also created a graphic history of Facebook the human.

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The History of Facebook

It’s hard to imagine a society without Facebook, isn’t it? Now, when you meet someone, you don’t ask for their contact information -- you ask if they’re on Facebook. Actually, you probably just look them up on Facebook later and friend them without asking.

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The Value of a Facebook Check-In

Imagine that you were trying to create the ultimate social media post to promote your business. What kind of information would you include? Location? Ratings? People who have been there? Photos of your community?

It turns out that this is exactly how Facebook check-ins work, and they're the most valuable form of exposure a gym owner could hope for. Why do we say that? Keep reading to find out.

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[MONTHLY RECAP] April 2016 - The Autism Site

This April, our Sweat Angels kicked butt by providing 282,581 minutes of autism therapy through The Autism Site. And they did it by checking in on Facebook. With Sweat Angels, every check-in at you gym generates a donation to a great cause. Click here to see how it works.

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6 Perks Of Being a Sweat Angels Gym

Several of our favorite gyms have experienced some killer perks from Sweat Angels. To celebrate their efforts and what they've experienced, we created a snazzy infographic! 

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True or False? Your Gym Should be on Instagram

There are 400 million users on Instagram. That's 17.8% of the world's population. Over 80 million photos are shared every day. That's almost 1,000 photos a second. And these stats are growing every day.  

It's hard to argue Instagram's popularity. After all, even Pope Francis is on Instagram. But that doesn't mean it's a good fit for your gym. To help you decide, we put together a little game to test your knowledge about this fast-growing social media channel. Hopefully, these questions will get you thinking differently about Instagram.

Disclaimer: We're a little biased. Just roll with it. 

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[MONTHLY RECAP] March 2016 - Watsi

Last month, our Sweat Angels provided 245 sight-restoring surgeries for children via Watsi. And they did it by pumping some iron and checking in on Facebook. With Sweat Angels, every check-in at you gym generates a donation to a great cause. Click here to see how it works. 

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Imagine A Referral Program Your Members Love

Social media was a long-time challenge for Four Barrel CrossFit. The gym tried multiple ways of using Facebook to grow its membership, but things just weren’t clicking. Today, Four Barrel enjoys thousands of Facebook followers, a much larger member base, and a strong community. We spoke with owner Case Belcher to learn more about the challenges he faced with referral programs and the path he took to turn things around.

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6 Best Practices for Getting More Check-Ins at Your Gym

The following is a guest post by Katie Arnold, from 50 States In A Year, who raised money for Sweat Angels by Causely charities at CrossFit boxes all over the country.

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Sweat Angels 2015 Giving Recap

Our Sweat Angels community did some amazing things last year, like delivering over 24 million gallons of safe drinking water and providing more than 29,000 pairs of shoes for children in need. All those Facebook check-ins at our partner gyms really added up to make a big difference! 

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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