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The fitness business is competitive. For people who want to lose weight or pursue a healthier lifestyle, that’s great. It means they’ve got plenty of options when it comes to where they can workout. But for owners of fitness businesses, this fierce competition means an effective marketing strategy is critical.
We caught up with Larry Stelley, General Manager of UFC Gym El Paso, to find out how Sweat Angels put him ahead of the competition. Here’s what we learned.