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Today's blog post is written by guest author, Sheena Bull. Sheena is a social entrepreneur, personal trainer, and the founder and owner of a full membership gym. Sheena is also the author of a book called "Unleash Your Fitness Freak: It Starts With A Trip To The Gym,” about her experience starting a gym in a small community.
Have you been read about the idea of turning your customers into "raving fans"? Many gym owners and managers focus energy and attention on customer satisfaction, sales strategies, advertising and promotion. However, as a gym owner, you must realize that without a passionate staff, all of your other efforts might be in vain.