Baker Leavitt is an early member of Kill Cliff, maker of recovery drinks for athletes. Not only has Baker helped turn Kill Cliff into a major company in the nutrition space, he's also built apparel company 2POOD.
In Episode 6 of The Gym Owner's Guide to the Galaxy, Baker shares his advice for gym owners who want to better define their own brands. We'll also hear how Kill Cliff built a strong social following by fostering customer engagement and using an authentic voice.
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