The right branding for your gym can draw people in. But if your branding is weak or designed to appeal to the wrong audience... well, people will find somewhere else to work out.
In Episode 11 of The Gym Owner’s Guide To The Galaxy, we interviewed the creator of one of the most solid brands in the fitness industry - Jarett “JP” Perlmutter of BRICK Sports Performance.
JP founded BRICK Sports Performance in 2011 on the foundation of a strong brand. After opening his first location in Los Angeles, JP has expanded BRICK to multiple locations in the U.S. and Europe in just a few years. In this interview, JP will tell us the story behind BRICK and share his advice for building an outstanding fitness brand from the ground up.
Listen now for advice every gym owner needs to hear about building a great brand.
Links mentioned in this podcast:
- Successful Branding: 5 Key Elements and 1 Mantra!
- BRICK Sports Performance website
- BRICK New York Instagram
- BRICK Los Angeles Facebook
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