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[PODCAST] Why Your Gym Needs A Strong Brand w/ Jarrett "JP" Perlmutter of BRICK Sports Performance


The right branding for your gym can draw people in. But if your branding is weak or designed to appeal to the wrong audience... well, people will find somewhere else to work out.

In Episode 11 of The Gym Owner’s Guide To The Galaxy, we interviewed the creator of one of the most solid brands in the fitness industryJarett “JP” Perlmutter of BRICK Sports Performance.

JP founded BRICK Sports Performance in 2011 on the foundation of a strong brand. After opening his first location in Los Angeles, JP has expanded BRICK to multiple locations in the U.S. and Europe in just a few years. In this interview, JP will tell us the story behind BRICK and share his advice for building an outstanding fitness brand from the ground up.

Listen now for advice every gym owner needs to hear about building a great brand. 

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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