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How Many People Does Your Business Reach on Facebook?


Since so many people use Facebook, it’s worth learning how to reach more people with your business's Facebook posts. In this article, we'll start by showing you how to use Facebook Insights to see how well your posts are performing. We'll then show you when the best time to post on Facebook is. Put these two pieces together and you'll start seeing some major improvements in your social media.

What's The Difference Between Reach and Engagement?

First, let’s talk about two key Facebook terms: Reach and Engagement

Facebook defines Engagement as a post Like, a post Share, a post Comment, or a click on a link in the post (page Likes and post views are not considered engagement). Your Engagement metric represents the number of unique people who’ve interacted with your post in those ways.

Reach measures how many people have seen a post or page. Since Post Views and Page Views are both important, but distinctly different, you will see each of them broken out in your metrics. By the way, in this post, we won't be covering paid Reach (or "boosting" your posts on Facebook). We'll discuss that topic in an upcoming blog post.

If you’re doing well with your Engagement, it means that you’re publishing content that resonates with your community. If you’re doing well with Reach, it means that you're getting lots of people to see your content. To be truly effective on Facebook, you need to do well at both.

To help you see how you're doing, we've outlined five of the most helpful reports that Facebook Insights provides. Just log in to your Facebook Page and follow the instructions below:

#1: What is My Overall Reach and Engagement?

  1. Click Insights at the top of your Page
  2. Click Overview
  3. The far right column shows your overall Engagement for the last week 
  4. You can click on the Reach and Engagement tabs to data for different periods of time


#2: Which of My Posts See the Most Engagement?

  1. Click Insights at the top of your Page
  2. Click Posts
  3. Scroll down to All Posts Published
  4. Click the arrow next to "Likes, Comments, and Shares" and select "Engagement Rate"


#3: When Is My Page Getting The Most Engagement?

  1. Click Insights at the top of your Page
  2. Click Reach
  3. Select Start and End dates to choose a date range
  4. Scroll down to Likes, Comments and Shares


#4: How Often Are Each of My Page Tabs Viewed?

  1. Click Insights at the top of your Page
  2. Click Page Views
  3. Select Start and End dates to choose a date range
  4. Scroll to Page and Tab Visits


#5: How Many People Saw Each of My Posts?

  1. Click Insights at the top of your Page
  2. Click Posts
  3. Scroll down to All Posts Published and view the Reach column
  4. Click the arrow next to Reach to select different views


The Best Times to Post

It’s important to post at the right time. Social media marketing experts study variables like total post views, engagement, and number of users online to come up with the optimal times to post. It can get complicated. But in general, you'll see about 18% more engagement by posting at the following times:

  • 3:00 pm on Wednesdays
  • 12:00–1:00 pm Saturdays & Sundays
  • 1:00-4:00 pm Thursdays & Fridays

You don’t have to adhere to these specific times for success. In fact, we suggest experimenting with different times to see what works best with your audience. Just remember, engagement tends to be higher later in the week, and between 1:00-3:00pm.

Putting It All Together

Now that you know when to post and how to measure your effectiveness, you're on your way to engaging even more people on Facebook. The process can be easy if you are monitoring your results regularly - and it's especially rewarding once you see that you can reach more people week after week.

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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