Great food. Friendly service. Competitive prices. Those used to be the recipe for a successful restaurant, but today, they're just table stakes.
Now, customers don't just want a great experience, they want to enjoy food in a way that that matches their unique lifestyle.
Some of the top restaurant concepts already recognize this. And they're using technology to offer all sorts of new dining experiences that weren't possible just a few years ago.
The brands below are pulling ahead by making their guests feel like their restaurants were created just for them.
Whether that means making it insanely easy to order, offering hyper-personalized rewards, or using facial recognition to predict what guest want to eat - all of these initiatives make the traditional dining experience seem awfully dated.