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7 Books Every Business Owner Should Read


As we approach the New Year, we often find ourselves drawn to self-improvement and new sources of inspiration. For that reason, we created this list of books for business owners to read this year. Each of the books can improve an area of your life or business, and most of them are on our list of all-time favorite books.

Living Your Best Life

Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! by Tony Robbins

This timeless classic makes our list because it’s a game changer. No matter what your dream is, this book will give you the steps for achieving it.

How can a single book be so powerful, you ask. The answer is simple. This book helps you understand and change your mindset, which will put you in control of your thoughts, motivation and behavior. A mental and emotional overhaul like that will positively change your life.


59 Seconds: Think a Little, Change a Lot by Richard Wiseman

We originally heard of this book when our friends at Factory Forged posted it on Facebook. Always interested in opportunities to be better, we decided to check it out. Good thing we did. It’s a quick book to read, but it’s filled with research-backed studies to improve your life in countless areas. From happiness, motivation, creativity, relationships, stress, decision-making, and parenting, this book has you covered.


The Marshmallow Test: Why Self-Control is the Engine of Success by Walten Mischel

It’s not hard to see that self-control is the basis for motivation and discipline. But understanding how to train yourself to exert self-control, regardless of the temptation, is far less clear. That’s why this book is especially great for gym owners.

Not only will it help you help your clients, but it will also help you hunker down and do the business tasks you love to avoid.

Named for the famous marshmallow test conducted in the 1960’s, not because the book claims to help readers say "no" to all those marshmallow treats around the holidays, this book is one you’ll read to the very end.


Motivating & Inspiring Others

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

As millennials start to become the majority of our workforce, the question of "why we do what we do" becomes more and more important. (Millennials are motivated to make a difference in the world.) But not only that, business owners who can clearly articulate why their business exists have an internal compass that helps them stay true to their mission.

If you've ever wondered "why" you work so hard each day to make your business a success, this is a great book for you. Sinek helps you get to the heart and soul of your mission. Doing so will help you clearly speak the "why" of your business and then use it to make critical decisions to keep you on the path of success.


Take the Lead: Motivate, Inspire, and Bring Out the Best in Yourself and Everyone Around You by Betsy Myers

If you’re looking for an inspiring book to help you be a better leader, this is your book. It’s written by Betsy Myers, a private business owner who served as a senior official in the White House, Department Head at Harvard's Center for Public Leadership, and the COO of a winning presidential campaign. All this experience gave Betsy the ability to write this profound but powerful book on leadership.

Myers believes that leadership starts within in each of us, and she shares stories and ideas that will help you make small personal adjustments for a big impact. Each of her suggestions will inspire you and give you what you need to bring out the best in your staff and your athletes.


Building the Business of Your Dreams 

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

This practical guide is perfect for entrepreneurial gym owners who want to grow their business. After reading it, you’ll understand why traditional marketing and advertising is outdated and ineffective. You’ll no longer need to throw your hard earned money away on tactics that don’t work. Instead, you’ll learn how to use social media and other web-based content to spend less and bring in more leads.

Organized by topic or tactic, this book is as valuable for gym owners as it is for those who work in marketing, advertising, and PR. It’s currently in its 5th edition because it’s frequently updated to account for all the rapid changes in the field of digital marketing. So be sure to grab the most current version of this book.

Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins

Have you ever wondered why some companies succeed and others fail? Sometimes their success and failure seem random, but Jim Collins argues that it's not.

But let us back up for a minute. Before Collins knew why some companies succeeded and others failed, he and his team of researchers undertook a monstrous research project. They analyzed twenty-eight different companies of varying size and industry. After sorting through hundreds of file boxes of data, Collins uncovered the key predictors of success. This book tells the story of his research and goes on to share his critical insight for success.

Other Books for Business Owners?

Well, how did we do with our list? Did we forget to include any great books? We're always on the look out for inspiring books, so we'd love to hear about any of your favorites we didn't include here. 

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John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.


Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.


Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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