Read More >
Today's post was written by Tiffany Houkum, Search Engine Marketing Specialist at Zen Planner.
When you need to find something in your neighborhood, whether it is a restaurant, coffee shop or dry cleaner, where do you go to find it? Chances are, you wouldn’t go searching around your house for a phone book. Instead, you’d probably grab your smartphone, tablet or laptop and search on Google to see quickly all the options nearby.
If Google is where you go to find businesses in your area, it’s likely that’s what prospects of your gym rely on when they’re looking for fitness facility options in their area. This makes local search a key component of your gym’s marketing strategy.