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Reach Blog

empowering congregations to invite friends to church on social media

Want To Grow Your Church? Start By Spending Less On Marketing

Grow your church with Reach

We hear from a lot of churches who struggle to find church outreach ideas that are proven and worthwhile. This feeling doesn’t come from poor results from campaigns or bad metrics, instead it's mostly because the majority of marketing programs churches are using don’t provide any trackable statistics at all.

This feeling of being “behind” comes mostly from the amount they’re spending each year on marketing. It goes something like this, “if we’re not spending $10,000 or $20,000 on reaching new people, then we’re not doing enough.”

The trouble with this type of thinking is it’s not based on results. If you’ve always spent $20,000 per year in an attempt to reach new people but haven’t actually added any new people, it may be time to re-think your strategy. The effectiveness of your marketing/outreach strategy shouldn’t be based on the amount spent, it should be based on, well, results.

So how do you get meaningful results?

1. Stop promoting yourself - This may seem counterintuitive, but the reality is that most campaigns fail to achieve meaningful results because they’re coming from you. The problem with this is the people you’re targeting don’t know you. And they certainly don’t trust you. In the day and age we live in, people just aren’t as likely to respond to something if it comes directly from the church or organization. They’re much more likely to take the next step if they hear about you from a friend (someone they trust).

2. Stop sending mailers - The harsh reality here is that mailers just don’t work anymore. It may feel like as though you’ve satisfied your outreach efforts this year by forking out thousands on direct mail, but what results have you seen? As one of our partner pastors put it best, “People aren’t standing at their mailboxes anymore”.

3. Leverage friends telling friends on social media - The best way for any church to grow is by friends telling friends. People who are recommended your church by a friend are much more likely to take the next step because they know they have at least one friend there. The problem with leveraging these recommendations is it’s tough to scale. If someone really loves you, they may tell 5 of their friends - which is a tough strategy to rely on by itself. So how do you scale friends telling friends? Take it to social media.

Every time someone checks-in on Facebook at your church, 200-400 friends hear about your church from someone they trust. Talk about scaling. The key here is getting your congregation excited about checking in - there needs to be an incentive for them to share your location with their friends.

We’ve helped hundreds of churches scale friend to friends recommendations on social media by providing an incredible incentive - helping people in need with every check-in. Our church partners are able to use Missions dollars for Outreach, track their results in real time, and achieve meaningful results - because instead of spending more money on promoting themselves, they’re empowering their congregation to tell their friends.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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