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There’s a battle raging in Church staff meetings all across America. An online presence is essential for growing a church plant, everyone agrees. But which area do you focus on? Do you spend your time, energy, and resources on creating an awesome website and leave the cover photo blank on the Facebook page? Or do you rock out the Facebook page with pictures, videos and engaging content and leave all that clip art up on the website? Last one standing wins.
It’s time to stop all the fighting. There’s no need for staff meeting battles. The reality of the situation is your Facebook page and website are equally important when used correctly. And utilizing them correctly involves each complementing the other, not competing.