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Reach Blog

empowering congregations to invite friends to church on social media

The Value of a Facebook Check-In

Imagine that you were trying to create the ultimate social media post to promote your church. What kind of information would you include? Location? Ratings? Friends who have been there? Photos of your community? 

It turns out that this is exactly how Facebook check-ins work, and they're literally the most valuable form of exposure a church community could hope for. Why do we say that?

Facebook Check-Ins Provide a Ton of Valuable Information About Your Location

To start, Facebook Check-Ins provide all the information a potential first-time visitor would require - your location, ratings, and a link to your Facebook page for more details. If a check-in is viewed on mobile, clicking the map will even bring up driving directions.

More importantly, Facebook Check-Ins serve as a personal referral from one friend to another. The single most effective way to get a new member through the door is a personal ask.  By checking-in, a Facebook user is making a point of telling her friends where she is. And people don't take the time to share a place they've visited unless they think their friends are interested. That's a far more valuable recommendation than any form of advertising could provide, simply because it’s coming from your community rather than directly from you.

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Facebook Check-Ins Provide a Rich Experience That Highlights Friends Who Have Been There

The check-in experience doesn't end after the initial post; Facebook also highlights photos of friends who've been there, reviews they've made, other relevant locations nearby, and even photos from your Facebook page.

All of this follow up information serves to illustrate the experience of being there and reinforces the social connections one has with that place. So even the most skeptical person will know, at the very least, that they have friends at your church.

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Facebook Check-Ins Are Typically Seen By At Least 150 Friends, If Not Many More

This is arguably the most valuable thing about Facebook check-ins - they are typically seen by at least 150 friends of the person checking in! Often times it's much more; we've seen as many as 600 impressions from a single Facebook check-in. 

This means that when someone checks-in at your location, they're telling hundreds of their friends where they are and recommending your church in the process - taking “inviting” friends to church to a whole new level! It’s because of this fact that Facebook check-ins are easily the most powerful way a to encourage word of mouth growth.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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