Social media is essential to keeping a multi-site church connected. But how do you use social media to unite multiple locations while also allowing each campus to have its own voice? Should you keep all of the focus on the main campus’s social media, or branch out with individual social media accounts?
There are no obvious answers, but we used our experience helping multi-site churches use social media to highlight some best practices for you.
Should each campus have it's own social media accounts?
The answer is different for each social media platform.
For Instagram and Twitter, keep everything under one main account. Content on those networks isn't usually location specific, so it's best to consolidate your voice in a single account. If your campuses ever get to the point where they do need their own accounts, you can easily add those later.
Things are different for Facebook. Because Facebook pages are tied to specific physical locations, we recommend creating a separate Facebook page for each campus. This will let the congregation at each campus easily recommend that location to their friends nearby. You wouldn’t want a member at the new campus promoting the main campus page, because the main campus is serving a different community that might be miles away.
The Real Reason You Need Multiple Facebook Pages
Giving each campus its own Facebook page allows your community to "check in" at that location. What's a Facebook check in? It's how you tell your Facebook friends about places you love, and it's one of the most effective ways of inviting people to your campus.
Since every Facebook check-in is typically seen by about 200 friends, it's a powerful way to tell people about your church. And it's much more likely that someone will respond to a Facebook post from a friend than a flyer crammed into their mailbox.
Just by seeing a check-in, a friend of someone in your community will learn that they have a friend who attends your church. They’ll even know exactly where the new campus is located - right down to the driving directions. Pretty great first impression, right?
How to Get More Facebook Check Ins
Facebook check ins are so important that we built an entire program, called Reach, to help church planters get more of them. What so special about Reach?
With Reach, every time your community checks in on Facebook, we make a donation to a Kingdom-building cause. Like providing meals for homeless children, clean water for refugees, or care for orphans. Combining global missions with Facebook check-ins gives your church community a powerful way to tell hundreds of their friends about your church.