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Reach Blog

empowering congregations to invite friends to church on social media

How Multi-Site Churches Do Social Media

Social media for a multi-site churches

Social media is essential to keeping a multi-site church connected. But how do you use social media to unite multiple locations while also allowing each campus to have its own voice? Should you keep all of the focus on the main campus’s social media, or branch out with individual social media accounts?

There are no obvious answers, but we used our experience helping multi-site churches use social media to highlight some best practices for you.

Should each campus have it's own social media accounts?

The answer is different for each social media platform.

For Instagram and Twitter, keep everything under one main account. Content on those networks isn't usually location specific, so it's best to consolidate your voice in a single account. If your campuses ever get to the point where they do need their own accounts, you can easily add those later.

Things are different for Facebook. Because Facebook pages are tied to specific physical locations, we recommend creating a separate Facebook page for each campus. This will let the congregation at each campus easily recommend that location to their friends nearby. You wouldn’t want a member at the new campus promoting the main campus page, because the main campus is serving a different community that might be miles away.

The Real Reason You Need Multiple Facebook Pages 

Giving each campus its own Facebook page allows your community to "check in" at that location. What's a Facebook check in? It's how you tell your Facebook friends about places you love, and it's one of the most effective ways of inviting people to your campus.

Since every Facebook check-in is typically seen by about 200 friends, it's a powerful way to tell people about your church. And it's much more likely that someone will respond to a Facebook post from a friend than a flyer crammed into their mailbox. 

Just by seeing a check-in, a friend of someone in your community will learn that they have a friend who attends your church. They’ll even know exactly where the new campus is located - right down to the driving directions. Pretty great first impression, right?

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How to Get More Facebook Check Ins 

Facebook check ins are so important that we built an entire program, called Reach, to help church planters get more of them. What so special about Reach?

With Reach, every time your community checks in on Facebook, we make a donation to a Kingdom-building cause. Like providing meals for homeless children, clean water for refugees, or care for orphans. Combining global missions with Facebook check-ins gives your church community a powerful way to tell hundreds of their friends about your church.

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Learn how Reach can help your church generate awareness on social media.

ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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