On April 28th, we formally launched Reach at the Exponential East conference in Tampa, Florida. For those not familiar with Exponential, it is one of the largest gatherings of church planters globally, drawing nearly 5,000 planters together each year. We were fortunate enough to partner with Exponential to turn every Facebook check-in during the conference into real world good for people in need.
At every main session, the cause for the day was announced and people were encouraged to check-in on Facebook. On the first day, every check-in provided a gallon of clean water to a child in need, with hot meals for kids provided on the second and third days.
The response was overwhelming! There were over 2,200 check-in, which helped provide 819 gallons of clean water and 280 hot meals to kids in need over a 3-day-period. What an incredible (and simple) way to help provide for those in need!
Here's how the program was shared with Exponential attendees:
In addition to helping people in need, all those Facebook check-ins helped Exponential reach hundreds of thousands of people on social media. Since Facebook check-ins are typically seen by nearly 200 friends, they're a great way to scale friend-to-friend recommendations. Here are some highlights:
- Over 400,000 people heard about Exponential from friends on Facebook
- A 6,757% increase in Facebook engagement (the number of people Liking, Sharing, and interacting with Facebook posts)
- Nearly 400 new Likes
- A 556% increase in the number of people who saw posts from Exponential's Facebook page
Think about that first stat for a moment: 400,000 people reached. What would it typically cost to generate that much exposure? Direct mail would cost tens of thousdands of dollars; display advertising would be well into the thousands. And those channels don't even leverage friend-to-friend recommendations; they're just plain advertisements...
Our partnership with Exponential truly helped connect the dots for many church planters attending the conference. Leveraging friend to friend recommendations through Facebook check-ins drives engagement, and engagement drives attendance. When thousands of your congregation’s friends are hearing about your church each week, not only will your social media reach grow, your church will also.
And the best part? Just like Exponential, churches partnering with Reach don't need to throw away money on ads or mailers to get the word out. Instead, they are able to help real people in need and empower their congregations to become ambassadors. Reach provides a way to affordablly and easily scale the process of friends telling friends - all organically and all while investing in global missions.