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Causely Blog

Causely helps businesses generate awareness on social media by giving back

What Makes a Successful Cause Marketing Campaign?

There are bad cause marketing campaigns and there are great ones. Some continue on for decades and some fall flat. So, what makes one campaign more successful than the other? Experience shows us there are key components to successful cause marketing campaigns. Without those components, most campaigns crash and burn.

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Turn Those Likes, Comments, and Shares Into Leads

The online world is saturated with likes, comments, shares, etc. Consumers have developed a habit of "liking"content as a form of engagement, especially with brands. This type of engagement has become the norm, a digital nod of approval or, in some cases, disapproval. But what do those metrics actually mean for your bottom line? More than you might think.

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Why Do Brands Invest In Cause Marketing Strategies?

In an increasingly busy and profit-driven world, big brands are taking an altruistic step back. In fact, 5% of the total charitable donations in 2015 came from corporations, a 3.9% increase from the year before. But is it truly a selfless desire to give? Yes and no.

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What These ‘Millennial Favorite’ Restaurants Are Doing Differently on Social Media

Most restaurateurs are scratching their heads trying to figure out the millennial puzzle. Do they prefer take out or dining in? Cheap and fast? Fast, but quality? Slow, but cheap? It's tricky because millennial preferences change on a daily basis. 

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What Do Top Performing Affiliate Gyms Do Differently?

Guest post by Tiffany Houkom, SEM Specialist, Zen Planner

You’ve probably heard the “new year, new you” motto floating around lately. It’s the time of year to make resolutions in an effort to become a new, better you. The same can hold true for your business. If your affiliate gym struggled last year, this is your opportunity to start the New Year fresh.

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Why Charitable Giving is Suprisingly Beneficial To Your Business

Causely is a company that thrives on helping businesses give back. Because of that, we often hear the question, "But why is giving money away good for my business?"

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12 of Our Best Marketing Resources and Stories From 2016

At Causely we have one goal: to help businesses grow by doing good. And to help businesses reach this goal, we provide them with marketing resources and stories of impact.

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How to Save Your Gym Members From Holiday Laziness

There are a few things more attractive than gym memberships over the Holidays: cookies, sleep, Netflix... eggnog...cookies...sleep..

"Oops! No time for the gym today...."

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7 Ways to Inspire People to Join Your Gym in the New Year

Everybody plans to join a gym at New Year's, right?

Right. Actually, 38% of people's new year's resolutions are "weight loss" related. Which makes New Year's one of the best times for growing your gym.

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Learn How To Monitor Facebook Check-Ins In 5 Minutes


At Causely, we're big believers in the value of a Facebook check-in. 

After all, Facebook check-ins are one of the best ways to generate word-of-mouth for your business. Not only is each check in typically seen by about 200 friends, but the post itself contains some valuable information about your location, too.

Take a look at the Anatomy of a Facebook Check-in below: 

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners