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Causely Blog

Causely helps businesses generate awareness on social media by giving back

5 Killer Tips For Engaging Your Facebook Followers

Facebook is a vital tool for marketing your business, but it can be tricky to gain visibility for posts on your page. In 2014, Facebook made some changes that directly affect how your posts appear (or don't appear) on News Feeds. 

The short, short story is that in order to create a good user experience for their customers, Facebook doesn't want "pushy" content to appear on users' News Feeds. Instead, they favor valuable content from businesses that users actually want to see. 

But what does it mean to produce valuable content? Here are five Facebook best practices to make sure that content on your page is seen by as many of your followers as possible:

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5 Tips for Building a Strong Brand

Most businesses wonder what it takes to build a brand that reaches to the ends of the earth (think Coca-Cola, Apple, Kleenex). Everyone knows these brands, and if you don’t, you probably need to get out more. But what makes them so successful? 

Psst! The answer is a little thing called branding.

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Leslie Knope's Top Tips for Business Owners


If you’ve ever seen Parks and Recreation, you know that Leslie Knope is not just an entertaining character, but also a hard-working, passionate, and inspiring individual. Just like a business owner.

We recently interviewed Leslie Knope (probably) to see what advice she had for business owners. After paging through binders full of notes, she shared the following tips with us... 

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How Many People Does Your Business Reach on Facebook?


Since so many people use Facebook, it’s worth learning how to reach more people with your business's Facebook posts. In this article, we'll start by showing you how to use Facebook Insights to see how well your posts are performing. We'll then show you when the best time to post on Facebook is. Put these two pieces together and you'll start seeing some major improvements in your social media.

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5 Ways To Turn Your Gym Staff Into Raving Fans


Today's blog post is written by guest author, Sheena Bull. Sheena is a social entrepreneur, personal trainer, and the founder and owner of a full membership gym. Sheena is also the author of a book called "Unleash Your Fitness Freak: It Starts With A Trip To The Gym,” about her experience starting a gym in a small community.



Have you been read about the idea of turning your customers into "raving fans"? Many gym owners and managers focus energy and attention on customer satisfaction, sales strategies, advertising and promotion. However, as a gym owner, you must realize that without a passionate staff, all of your other efforts might be in vain.

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How to Grow Your Martial Arts School During Back to School Season


It’s that time of year again. Time to connect with your school-aged students and get them re-enrolled in your programs. Otherwise, you miss out on one of the best ways to grow your martial arts school. As you know, the easiest way to do that is to host a few events. Then you catch them before they get involved in other school or community sports and activities.

To inspire you to do the planning and coordination to make this happen, we’ve got a few different ideas for you to try.

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Are Your Cause Marketing Programs Driving Results?


The following post was written by our friend, Lloyd Melnick, Sr. Director of Customer Experience at Zynga.

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How to Improve Customer Loyalty By Celebrating Your Charitable Efforts


If you've ever wondered why you should improve customer loyalty, all you have to do is think back to Little League baseball. When you were a kid, whose efforts were celebrated most at the end of the season - yours or your coach's? Yours. Even though you could barely hit the ball and ran the wrong way around the bases half the time, it was you that was recognized most, not your coach. You got the trophy, you got the pizza party, you were made to feel like you could become the next Derek Jeter.

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How to Host a Yoga Workshop at Your Studio


You’ve got a full class schedule, great teachers, and a growing student community. These things are critical for running a successful studio. Without any of them, your business would be in trouble. But if you don’t leverage the power of yoga workshops and other special events, you could be missing out on a chance to take your studio to the next level.

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How This Anytime Fitness Club Increased Facebook Reach By 3X


Like many gym owners, Todd Adamson, owner of Anytime Fitness in Milton, FL was searching for ways to market his Anytime Fitness club. He had tried several different tactics before his club owner friends recommended he check out Sweat Angels by Causely. Once he did, he was delighted with the results. Today, Anytime Fitness in Milton has a rapidly growing club with engaged members and increased Facebook reach.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners