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Today's blog post is written by Phil Stern, Director of Sales at Zen Planner, How To Sell Gym Memberships a company which provides client management software for thousands of fitness businesses.
If I had to guess, you own a fitness business because of your passion for fitness and desire to help people – not to sell memberships. If that’s the case, some of the tasks associated with being a business owner might feel like a complete pain. Like sales. But let’s be clear: if you want your business to thrive, you will have to know how to sell gym memberships.