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Causely Blog

Causely helps businesses generate awareness on social media by giving back

Double Revenue at Your Yoga Studio With a Teacher Training Program


Anyone who teaches yoga or owns a yoga studio knows that very few people become wealthy in this business. It’s just a fact that we accept, likely because sharing yoga makes us rich in so many other ways. Now, if you’re not a yogi and you’re reading this, you’re likely rolling your eyes at that terrible cliché. But it’s true. Yoga is incredible.

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6 Perks Of Being a Sweat Angels Gym

Several of our favorite gyms have experienced some killer perks from Sweat Angels. To celebrate their efforts and what they've experienced, we created a snazzy infographic! 

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True or False? Your Gym Should be on Instagram

There are 400 million users on Instagram. That's 17.8% of the world's population. Over 80 million photos are shared every day. That's almost 1,000 photos a second. And these stats are growing every day.  

It's hard to argue Instagram's popularity. After all, even Pope Francis is on Instagram. But that doesn't mean it's a good fit for your gym. To help you decide, we put together a little game to test your knowledge about this fast-growing social media channel. Hopefully, these questions will get you thinking differently about Instagram.

Disclaimer: We're a little biased. Just roll with it. 

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[VIDEO] How and Why To Boost Your Posts

Are you posting great content, but aren't seeing great engagement? It might be time for a boost. In this segment of our video series, we'll show you how boosting posts can improve Facebook engagement and help you gain more followers.

Here's what we'll talk about: 

  • What boosting means. 
  • Why you would want to boost a post.
  • How to actually boost a post, step-by-step. 
  • How to review the results once a boost has concluded.
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[VIDEO] Using Facebook Check-Ins to Improve Engagement

What the heck are Facebook check-ins and why are they important? And as a gym owner, you've got to focus on the success of your gym. Which means marketing should be a top priority (right?). After all, you can't have a gym without members and to get members you have to make yourself known. Facebook check-ins are the most cost effective way to gain more members. In this final segment of our video series, we'll cover these topics:

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Bros or Chicks...Who Should You Target on Facebook?

To be heard on Facebook, you'll have to don the superhero cape in your closet and twirl a sign on the side of the road.  Kidding! (but we hope you wear your cape more often).

Seriously though, to be heard, you have to know whom you’re talking to. While it would be great to know every detail about your audience, you’d be surprised how many gym owners overlook one of the basics: gender.

In this blog post, we’ll show you how to use Facebook Insights to discover whether men or women are more engaged with your Facebook page. With this new information, you’ll be able to better tailor your message and increase engagement with your brand.

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Are Your Cause Marketing Programs Driving Results?


The following post was written by our friend, Lloyd Melnick, Sr. Director of Customer Experience at Zynga.

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Imagine A Referral Program Your Members Love


Social media was a long-time challenge for Four Barrel CrossFit. The gym tried multiple ways of using Facebook to grow its membership, but things just weren’t clicking. Today, Four Barrel enjoys thousands of Facebook followers, a much larger member base, and a strong community. We spoke with owner Case Belcher to learn more about the challenges he faced with referral programs and the path he took to turn things around.

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[PODCAST] How to Get Started With Video At Your Gym w/ Chris Perilli

Chris Perilli is owner of PixelMobb and an all-around expert when it comes to making videos in the fitness industry. In Episode 14 of The Gym Owner’s Guide To The Galaxy, Chris will explain why video is such an important part of marketing your gym, how to create your very first video, and even which common mistakes to avoid. He’ll also recommend has favorite apps and add-ons to help take your video quality to the next level.

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6 Best Practices for Getting More Check-Ins at Your Gym


The following is a guest post by Katie Arnold, from 50 States In A Year, who raised money for Sweat Angels by Causely charities at CrossFit boxes all over the country.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners