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Causely Blog

Causely helps businesses generate awareness on social media by giving back

How Much Should Gym Owners Spend On Marketing?

As a gym owner, one of the most important things you need to understand is something called Member Lifetime Value (MLV). It’s an estimate of how much revenue a member will generate during their lifetime as a customer.

If you know how much revenue your members will generate, than it becomes much easier to figure how much you should spend on marketing. Keep reading to find out how to calculate MLV for your gym.

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11 Things I Wish I'd Known Before Starting My Gym

In Back To The Future, Marty McFly travels back in time to give his father, George, some advice. With help from his future son, George goes on to lead a far more successful life than he would have otherwise. Thanks Doc.

Now, while we can't travel back in time ourselves (yet), we can share some advice from gym owners who've already been down the road you're on as a new gym owner.

So if you've recently opened your doors and want some advice that's as cool as a time-traveling DeLorean, power up your flux capacitor and keep reading.

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Your Doors Are Open... Now What?

Congratulations! You worked hard to make it happen. All your planning and dedication has finally paid off, and your gym is open and ready for business.

This is an exciting time. It’s also the time to build a strong foundation of best practices to position your business to succeed. Throughout our conversations with hundreds of successful gym owners, we’ve heard great advice for starting off on the right foot. These tips from others who have been in your shoes will help you manage your gym effectively in its early days.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners