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Causely Blog

Causely helps businesses generate awareness on social media by giving back

Keep Your Customers Engaged With This Simple Facebook Tip

Do you ever wonder what your customers see after they check-in on Facebook at your business? By default, Facebook just displays the cover image from your page and a generic welcome message (see below for an example). But did you know that you can choose what people see after they check-in? 

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Get Your Business Seen On Facebook With Boosted Posts

Today, we have access to one of the largest free advertising tools in history: social media.

The only problem is that everyone in the world has the same access and our channels are cluttered with content. Trying to get your message noticed is akin to trying to see above people’s heads in a crowded room. What you need is a leg up: a stool, a stack of books, a table, anything....

In the Facebook world, that leg up is called a boosted post, and in this blog post, we'll show you how (and when) to use them...

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Why Only 10% of Your Facebook Followers See Your Posts

Many business owners spend thousands of dollars each year to build their audience through Facebook Likes. The logic seems simple - the more Likes your business page gets, the more people you’ll be able to reach. The truth is, even if you have accumulated a ton of followers, the number of people who will actually see your content is much smaller than it appears.

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How to Sharpen Your Marketing Message by Creating Personas

We see and hear as many as 5,000 marketing and advertisement messages a day. From what we read in magazines to what we hear on the radio, we are bombarded with advertisements. But how many of those do you think we pay attention to? Probably very few. We’re so overwhelmed with marketing messages we tune most of them out. 

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The History of Facebook

It’s hard to imagine a society without Facebook, isn’t it? Now, when you meet someone, you don’t ask for their contact information -- you ask if they’re on Facebook. Actually, you probably just look them up on Facebook later and friend them without asking.

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The Value of a Facebook Check-In


Imagine that you were trying to create the ultimate social media post to promote your business. What kind of information would you include? Location? Ratings? People who have been there? Photos of your community?

It turns out that this is exactly how Facebook check-ins work, and they're the most valuable form of exposure a gym owner could hope for. Why do we say that? Keep reading to find out.

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5 Killer Tips For Engaging Your Facebook Followers

Facebook is a vital tool for marketing your business, but it can be tricky to gain visibility for posts on your page. In 2014, Facebook made some changes that directly affect how your posts appear (or don't appear) on News Feeds. 

The short, short story is that in order to create a good user experience for their customers, Facebook doesn't want "pushy" content to appear on users' News Feeds. Instead, they favor valuable content from businesses that users actually want to see. 

But what does it mean to produce valuable content? Here are five Facebook best practices to make sure that content on your page is seen by as many of your followers as possible:

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How Many People Does Your Business Reach on Facebook?


Since so many people use Facebook, it’s worth learning how to reach more people with your business's Facebook posts. In this article, we'll start by showing you how to use Facebook Insights to see how well your posts are performing. We'll then show you when the best time to post on Facebook is. Put these two pieces together and you'll start seeing some major improvements in your social media.

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[VIDEO] How and Why To Boost Your Posts

Are you posting great content, but aren't seeing great engagement? It might be time for a boost. In this segment of our video series, we'll show you how boosting posts can improve Facebook engagement and help you gain more followers.

Here's what we'll talk about: 

  • What boosting means. 
  • Why you would want to boost a post.
  • How to actually boost a post, step-by-step. 
  • How to review the results once a boost has concluded.
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Bros or Chicks...Who Should You Target on Facebook?

To be heard on Facebook, you'll have to don the superhero cape in your closet and twirl a sign on the side of the road.  Kidding! (but we hope you wear your cape more often).

Seriously though, to be heard, you have to know whom you’re talking to. While it would be great to know every detail about your audience, you’d be surprised how many gym owners overlook one of the basics: gender.

In this blog post, we’ll show you how to use Facebook Insights to discover whether men or women are more engaged with your Facebook page. With this new information, you’ll be able to better tailor your message and increase engagement with your brand.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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