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Causely Blog

Causely helps businesses generate awareness on social media by giving back

Why Only 10% of Your Facebook Followers See Your Posts

Many business owners spend thousands of dollars each year to build their audience through Facebook Likes. The logic seems simple - the more Likes your business page gets, the more people you’ll be able to reach. The truth is, even if you have accumulated a ton of followers, the number of people who will actually see your content is much smaller than it appears.

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How to Sharpen Your Marketing Message by Creating Personas

We see and hear as many as 5,000 marketing and advertisement messages a day. From what we read in magazines to what we hear on the radio, we are bombarded with advertisements. But how many of those do you think we pay attention to? Probably very few. We’re so overwhelmed with marketing messages we tune most of them out. 

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5 Killer Tips For Engaging Your Facebook Followers

Facebook is a vital tool for marketing your business, but it can be tricky to gain visibility for posts on your page. In 2014, Facebook made some changes that directly affect how your posts appear (or don't appear) on News Feeds. 

The short, short story is that in order to create a good user experience for their customers, Facebook doesn't want "pushy" content to appear on users' News Feeds. Instead, they favor valuable content from businesses that users actually want to see. 

But what does it mean to produce valuable content? Here are five Facebook best practices to make sure that content on your page is seen by as many of your followers as possible:

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How Many People Does Your Business Reach on Facebook?


Since so many people use Facebook, it’s worth learning how to reach more people with your business's Facebook posts. In this article, we'll start by showing you how to use Facebook Insights to see how well your posts are performing. We'll then show you when the best time to post on Facebook is. Put these two pieces together and you'll start seeing some major improvements in your social media.

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We're The Best Place to Work in Kentucky!

You know how when you're way too excited about something... and you obsess over it... and then you have to distract yourself from thinking about it? That's pretty much how we're feeling right now. Except we're also shaking a little from the sugar high we got from celebratory donuts.

In case you haven't heard, we're kiiiiind of big deal because we won the #1 Small Business award from Best Places to Work in Kentucky. If you don't believe us, this PDF says so, and shame on you for doubting us already.

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How to Host a Yoga Workshop at Your Studio


You’ve got a full class schedule, great teachers, and a growing student community. These things are critical for running a successful studio. Without any of them, your business would be in trouble. But if you don’t leverage the power of yoga workshops and other special events, you could be missing out on a chance to take your studio to the next level.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners