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Causely Blog

Causely helps businesses generate awareness on social media by giving back

[eBook] Brand Yourself: A Business Owner's Guide for Building a Successful Brand

Learn how building a strong brand can grow your business.

Good branding is more than just a name and a logo—it’s what people think of when they hear your business’ name. 

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5 Tips for Building a Strong Brand

Most businesses wonder what it takes to build a brand that reaches to the ends of the earth (think Coca-Cola, Apple, Kleenex). Everyone knows these brands, and if you don’t, you probably need to get out more. But what makes them so successful? 

Psst! The answer is a little thing called branding.

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Bros or Chicks...Who Should You Target on Facebook?

To be heard on Facebook, you'll have to don the superhero cape in your closet and twirl a sign on the side of the road.  Kidding! (but we hope you wear your cape more often).

Seriously though, to be heard, you have to know whom you’re talking to. While it would be great to know every detail about your audience, you’d be surprised how many gym owners overlook one of the basics: gender.

In this blog post, we’ll show you how to use Facebook Insights to discover whether men or women are more engaged with your Facebook page. With this new information, you’ll be able to better tailor your message and increase engagement with your brand.

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[PODCAST] Why Your Gym Needs A Strong Brand w/ Jarrett "JP" Perlmutter of BRICK Sports Performance


The right branding for your gym can draw people in. But if your branding is weak or designed to appeal to the wrong audience... well, people will find somewhere else to work out.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

Causely Resource Library for Business Owners