Do you ever wonder what your customers see after they check-in on Facebook at your business? By default, Facebook just displays the cover image from your page and a generic welcome message (see below for an example). But did you know that you can choose what people see after they check-in?
Here's how to customize what's presented, along with our top five suggestions on what to say.
The standard message that Facebook presents leaves a lot to be desired.
The screen above is called the "Welcome Note", and it's what Facebook presents by default. However, customizing the Welcome Note is a great way to engage your customers with a compelling message. Here are a few ideas:
Promotions: Have a special deal going on? Highlight any specials, promotions, or deals on retails items. You could even make a special offer just for people who check-in. Have a message that says, “Show this to get 10% off…”. By encouraging people get the special deal, you're giving them another reason to check-in and tell their friends about your business.
Updates: Recently got a new item on a the menu? New staff member joined the team? Share a picture with some info and encourage your members to check it out. This can be a great way to help members feel up to date with what is going on at your business.
Thank You Message: If you can't think of anything else to share, even a nice message that thanks them for checking in can go a long way. It shows them you appreciate the effort and the mention, and they might be more likely to do it again next time.
New Classes: Trying to get people to join an event at your business or try a new item? Share a photo of your customers enjoying the new offering and give your customers a reason to try it. Always include a place for them to go for further information, whether it’s going to the website or talking to someone at the counter.
Cause Highlight: If your business is using Causely, then this is a great place to remind your members that their check-ins provide real world good. A simple thank-you message here will go a long way to make checking-in on Facebook a habit.
How To Customize Your Own Welcome Note
Here's how to create your own message:
- Go to your business' Facebook page, then click “Settings”.
- On the left side, you’ll see a section called “Page Tips” at the bottom of the menu. Click that, and you’re there!
- If you want to include a message, type it in the box! (Must be less than 81 characters, so be brief and concise!)
- Add an image in the photo box. (The dimensions should be 851 x 315.)
- Once you’re done, click “save” to make sure your changes are saved.
Pretty simple! If you have questions on how to use this feature, send us as note at firstname.lastname@example.org and we'll be happy to help you out.