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Causely Blog

Causely helps businesses generate awareness on social media by giving back

[INFOGRAPHIC] 6 Benefits Your Business Will Experience From Instagram

The number of brands on Instagram is on the rise, making it a vital piece to your marketing strategy. To help you get exicted about where this popular network can take your business, we mapped out 6 major benefits your business will experience from being on Instagram.

6  Benefits Your Businesses Will Experience From Instagram  Access to 500 million users It’s simple. Instagram gives you free access to a network of 500 million people. And since you need to get your message out to as many people as possible… we can’t see how this social platform isn’t beneficial.   Daily Engagement With Your Brand  Two things:  Over 60% of Instagram users log in daily, making it the second most engaged network And, engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Which means your brand will get more engagement just from being on Instagram than any other social platform. Every day.    Hang Out Time With Millennials  Hello, Millennial haven. 90% of Instagram users are under age 35. As a business owner, you are well aware of the need to engage with Millennials. And Instagram is the place to do it.They even have their own instagram account.    Opportunities for Visual StoryTelling  90% of information transmitted to the brain is visual. That means no matter what your product is, you have to present it in a visual way. Which makes Instagram the perfect outlet for sharing images of your product/brand. Oh and by the way, over 40 billion photos have been shared.    Easy Success Metrics  Recently, Instagram released it’s new “Insights for businesses” that track engagement and reach. It makes it super easy for you to track which content works best for your businesses.    Relevancy  38% of buyers say they’re influenced by a brand’s social media. Social media sells. And Instagram is one of the best ways to “soft” sell your product. Check out Instagram’s business blog for success stories.

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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