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How To Save 40% On Your Gym's Marketing Budget

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Bryce Henson, owner of three Fit Body Boot Camp locations, cut his gym's marketing budget by 40% and was able to reach more people by partnering with Sweat Angels by Causely.

Challenge: Not Enough Facebook Check-Ins

Bryce had been looking for a way to get more check-ins at his three Fit Body Boot Camp locations, but struggled to come up with a sustainable program that consistently got results.

“I was trying to encourage people to check in. I had a couple of ideas… I was going to do a weekly raffle, where members enter their name in the drawing by checking in, as a way to promote checking in. But none of my ideas was as good as Sweat Angels,” he told us.

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Bryce even spent up to $600/month on Facebook advertising in an attempt to generate more business, but wasn’t seeing the return he wanted. That all changed once Bryce heard about Sweat Angels.

Solution: Encourage With Charity

When Bryce heard about Sweat Angels, he joined right away. ”I saw the ad on Facebook, responded immediately, had a call with Matt and was signed up right after. I wanted to be a Sweat Angel because it filled a perfect need. I’m not a philanthropist by nature, but with Sweat Angels I could both grow my business and donate to charity.”

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Sweat Angels provided the perfect incentive for Bryce’s members - every time they check in on Facebook, Sweat Angels makes a donation to a great cause.

“With Sweat Angels, I am organically getting more traffic to my Facebook page, donating to charity, and boosting my Facebook activity. It’s a win win win. It was something I was already looking for and was handed on a silver platter for me,” Bryce said.

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Bryce not only loved the marketing results, but his members loved the Sweat Angels experience as well. “The members get so excited, more engaged on Facebook, they love the charities. I’ve gotten some awesome feedback [from members] about the charity this month that saving the pups. One member’s Facebook post essentially said, ‘Hey, I didn’t feel like working out today, but I’m going to come in and check-in anyway, because I’ve got to help out these pups!’ It’s an awesome situation."

Results: A Sustained Increase in Facebook Visibility

Sweat Angels proved to be a great way for Bryce to increase Facebook visibility. His three locations have seen an 11x increase in Facebook check-ins, going from just 60/month to over 665!

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Since starting Sweat Angels, I’ve cut my marketing budget by 30–40% and I'm getting way more Facebook visibility, traction, and results," Bryce informed us." It’s exactly what I was looking for!”

We asked Bryce what his top reasons for joining Sweat Angels were. He responded, “The fact that I get to grow my online presence would be number one, it’s a way easier marketing plug. Number two, I get to help people by adopting this program. I get to create a better experience for my customers, by helping people, helping children… how cool is that?”

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ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

ABOUT THE AUTHOR

Matthew Watson

Matt is Customer Success Manager at Causely, where he does everything in his power to help our customers succeed. He loves sports, his wife, his dog, and the great outdoors, but not in that order. He may love his dog more than sports. You can find Matt on Facebook and Twitter.

ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn.

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