Do you remember the popular kid in school who threw a party for the entire school when his parents were out of town? You knew it’d be talked about for the rest of your life, but still, you were unsure about whether or not to go...
That’s what Instagram is like. The party of the century. Only this party could play a vital role in the success of your business. But before I show you why, let’s go over some basic facts.
The Facts About Instagram
- Instagram has reached 500 million users since its launch in 2010.
- Facebook bought Instagram in 2012, for $1 billion (at the time, there were only 30 million users).
- Over 60% of Instagram users log in daily, making it the second most engaged network (can you guess the first? Hint: starts with an "F").
- 30% of internet users are on Instagram.
- 90% of Instagram users are under age 35.
- Over 40 billion photos have been shared.
- Instagram tracks up to 3.5 billion likes every day.
- 48.8% of brands are on Instagram.
- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Marketing 101 tells us to get your message to as many people as possible in a way they can receive it. As a business owner, why would you pass up a social network with 500 million people? It’s simple. You wouldn’t.
But that's just one piece to the pie. Here are 5 major reasons why you should consider Instagram as a way to drive sales for your business.
1. The Value of Visuals
90% of information transmitted to the brain is visual. That means no matter what your product is, you have to present it in a visual way. Kissmetrics did a study to find that “content with relevant images gets 94% more views than content without relevant images," making Instagram the perfect outlet for sharing images of your product/brand.
Consider American Express. How do they use Instagram to sell a credit card? By hardly ever focusing on the card itself. Same thing for Sharpie. Do you think they post pictures of sharpies all day long? Nope, they focus on what their customers produce with their product.
If you aren't sure about what images to share about your brand, here's some ideas to get you started:
- Think about your brand/product as a person. Post images or video of what the person might be doing.
- Interview your customers about how they use your product and post photos of them. They will love the spotlight!
- Is your staff particularly quirky? Post photos of a "day in the life" of your employees
- Do you have a complicated process for developing and/or distributing your product? Post "behind the scenes" photos or video of the process.
2. Brand Awareness and Sales
Most buyers claim social media as a “strong influence” for making a purchase. In fact, 38% say they’re influenced by a brand’s social media and 35% are influenced by retailers on social media.
Social media sells. And Instagram is one of the best ways to “soft” sell your product. It's a chance to let your users decide what they see and what they don’t. Backwards, I know. But it works. If they are following you on Instagram, then they value your brand and are more likely to make a purchase.
And don't forget the newest Instagram feature: business profiles. Now you can create an account designed for businesses that include a contact button, directions to your location and insights about your followers. Check out the Instagram business blog for more success stories.
3. Insta Fun
Enough with the business for a second. Instagram is just plain fun. It’s a chance for you to be creative, relaxed, and let the world see who you really are behind your business facade. The more relaxed and transparent you are on Instagram, the more followers, more engagement, more awareness, and eventually more sales you will get.
At Causely, we have a lot of fun posting office challenges like this donut eating contest (you can follow us @causelyhq).
Here are several brands that have a lot of fun and have a massive following:
- Saturday Night Live
- National Geographic (most followers of any brand)
- Judah and The Lion (a smaller following for a band, but a good example of transparency)
4. Customer Engagement
Besides Instagram's effect on brand awareness, it also provides an opportunity for increased engagement with customers. Remember that stat from above? "Engagement with brands on Instagram is 10 times higher than Facebook." It’s no joke, people.
Instagrammers' fingers are like magnets to those “likes and comments.” Why? Because it’s so easy. Scroll, like, scroll, like, scroll. Check out the top ten Instagram photos in 2015 (spoiler alert: Taylor Swift makes it into 5 of them).
5. Millennials Love to Insta
69% of millennials check Instagram at home, 39% while going to sleep whereas 33% of them when they wake up. They. Love. It. It’s literally with them all day long. Consider why this is good for your business. Who will be the majority of your customer base in 10-15 years? Millennials. What customers are being studied for sales trends? Millennials.
There's even an Instagram account dedicated to millennials
Instagram is an opportunity to get your brand in front of millennials where they spend every waking hour browsing. The more they see, the more the like, the more they buy. Here’s a great article from Forbes about the importance of targeting millennials.
Need To Learn More About Getting Your Business On Instagram?
If you're still not convinced about Instagram, don't worry. This is part one of our series on Instagram. Next we'll show you how easy it is to start an account followed by what content to post, how to get followers, how to use Instagram ads, which collaborative apps to use, etc. Stay tuned.
In the meantime, consider this final thought: even Pope Francis is on Instagram.