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Causely Blog

Causely helps businesses generate awareness on social media by giving back

Announcing: Instagram Tracking Now Included

If you joined Causely prior to October 9, 2016, we have good news: Instagram location tags at your business will now support causes, too! Now your customers can do good on both Facebook and Instagram.

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What Makes a Successful Cause Marketing Campaign?

There are bad cause marketing campaigns and there are great ones. Some continue on for decades and some fall flat. So, what makes one campaign more successful than the other? Experience shows us there are key components to successful cause marketing campaigns. Without those components, most campaigns crash and burn.

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Turn Those Likes, Comments, and Shares Into Leads

The online world is saturated with likes, comments, shares, etc. Consumers have developed a habit of "liking"content as a form of engagement, especially with brands. This type of engagement has become the norm, a digital nod of approval or, in some cases, disapproval. But what do those metrics actually mean for your bottom line? More than you might think.

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New Causely Feature: How To Enable Auto Post

Check out the latest addition to your dashboard - the new "Auto Post" feature. By enabling this feature, your monthly content (cause announcements, mid-month updates, recaps, and impact stories) will automatically be posted on your location's Facebook page.

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Why Do Brands Invest In Cause Marketing Strategies?

In an increasingly busy and profit-driven world, big brands are taking an altruistic step back. In fact, 5% of the total charitable donations in 2015 came from corporations, a 3.9% increase from the year before. But is it truly a selfless desire to give? Yes and no.

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Causely Partners With iValu8 to Support Charity

Lexington, KY,  February 27, 2017Causely, the leader in cause marketing, and iValu8, a Cisco Solutions Partner and provider of the market leading VivaSpot Intelligent WiFi Solution are announcing a powerful market solution to help businesses increase new customer acquisitions and revenue through their WiFi and social media. 

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What These ‘Millennial Favorite’ Restaurants Are Doing Differently on Social Media

Most restaurateurs are scratching their heads trying to figure out the millennial puzzle. Do they prefer take out or dining in? Cheap and fast? Fast, but quality? Slow, but cheap? It's tricky because millennial preferences change on a daily basis. 

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What Do Top Performing Affiliate Gyms Do Differently?

Guest post by Tiffany Houkom, SEM Specialist, Zen Planner

You’ve probably heard the “new year, new you” motto floating around lately. It’s the time of year to make resolutions in an effort to become a new, better you. The same can hold true for your business. If your affiliate gym struggled last year, this is your opportunity to start the New Year fresh.

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How This Franchise Co-Owner Connects with His Customers Daily

Sam Schaffer, Director of Operations and Co-Owner of Newk's Eatery in Lexington KY, has spent his entire life in hospitality and has a passion for serving and connecting with his guests. When Sam discovered Causely, he found a unique way to connect with guests inside and outside the restaurant. 

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Why Charitable Giving is Suprisingly Beneficial To Your Business

Causely is a company that thrives on helping businesses give back. Because of that, we often hear the question, "But why is giving money away good for my business?"

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ABOUT THE AUTHOR

Sarah Werner

Sarah is a writer, marketer, and brand specialist. She has experience in both non-profit marketing and financial development as well as for-profit content marketing and social media. She holds degrees in English and Art from Asbury University. When she’s not writing content for Causely, you’ll find her outside with a book or camera enjoying the company of trees. You can also find Sarah on Twitter, Instagram and LinkedIn

ABOUT THE AUTHOR

John Rougeux

John is co-founder and CMO at Causely. When he's not trying to build the most philanthropic company in the world, he's probably hanging out with his wife and three daughters in Lexington, KY. You can also find John on Twitter and LinkedIn.

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